This Christmas The Football League wanted to launch a new initiative, a virtual Xmas Voucher for their online match highlights / commentary package. The brief was to create a illustrated voucher that could be sent as an email, once purchased as a present for a fan.

The voucher design had to be creative whilst retaining core brand elements and club specific colours. This was important as The Football League wanted me to create something that was visually strong and interesting enough so the consumer had the option to print it out and hand it to the recipient as well as the option of emailing it.